Needs for a Press Release!

What is a Press Release? 

A press release is a statement that is delivered to a news outlet. Here are some key components you need within a press release.

Things you need for a Press Release (2)

In a press release you should have a headline. The headline of your press release is your title so it should be a good attention grabber. Following the head line there should be a date line and your opening paragraph. This paragraph should be very informative, quotes from an owner or representative is also good to add in this paragraph. A summary should be detailed and straight to the point. Less is better when writing a press release. The summary is a chance for you to discuss want you to get out to the media. The ending of a press release consist of a boilerplate statement. This is considered to be the “about me” section. Gives you an opportunity to tell what your company, brand, or person.


Interview: TV News Reporter – Jon Swaner WTHI-TV

jon s Photo Credit: Linked in: Jon Swaner 

We not aware how much work goes on behind the scenes of a news cast. We may watch the news and not think about how much work had to be done to produce a show. I had the opportunity to get his advice and a day in the life from a professional, Jon Swaner.

  • What’s a typical week like for you?

My primary duties include reporting Monday through Friday while also anchoring our 7 p.m. newscast on our Fox station. So, my set schedule is 11-8 M-F. However, it’s common for me to come in as early as 9 a.m. to actually get some housekeeping done, and it’s common for me to stay beyond 8 p.m. to tie up loose ends.
I’ll turn a package per day, although that’s essentially changed just this week to two pkg’s per day. New company, new expectations. I shoot for myself, and we also began shooting our own live shots. So this means we have to cram a lot of work in 8 short hours. It goes by quickly! I will travel about a day a week to another county in the viewing area to turn a story. And I’ll check in with courts often, although we are thankfully able to do this from our computers.
Long story short… I work a lot of hours and they are action-packed hours.
  • Tell me about a project you worked on that you are especially proud of.

I’m especially proud of my coverage of my trip to Rome. We covered the canonization of St. Theodora Guerin back in October of 2006. I turned 5 preview packages previewing the canonization, and then I turned 5 packages of the events leading up to the canonization. I also turned 3 packages giving our viewers a “tour” of Rome. Web coverage was just beginning to “be a thing” in our business. I wrote my first blog, chronicling our adventures on the trip. This was especially interesting because the blog told the “back story” of this trip. We worked incredibly long hours, which means a lot of naps on busses as we went to and from events.
I’m most proud of this because this trip was all me and my wife crafting our coverage thousands of miles from home. We had limited resources and little support from the station back home. We had to navigate a foreign country while covering a major event. But we made it so much more than just the event. We made it an adventure. And the stories we turned as some of the best I’ve ever done.  
  • What do you do to keep current in the broadcasting industry?

My motto for this industry is “adapt or die.” I read up on everything industry related. Thankfully, Twitter puts it all in one convenient spot. I’m able to follow numerous media outlets and personalities. My company also sends consultants to us once per quarter. They help us adapt what we’re doing to the changes happening in the industry. I’m also very open to learning more about the new technologies that’s coming out. That tech has made my job easier, to be honest. The other thing that’s helped me stay “young” in the industry is I haven’t lost my passion for the job. If you really love this industry, it’s constant changing never gets old to you.
  • What do you wish you would have known before starting your career?
I wish I would have known that I had it in me from the very beginning of my career to be especially good and successful in this industry. I totally sold myself short in many aspects of my career, and it was due to not dreaming big enough.
  • How important is writing in your career?
Writing is everything. If you can’t write well, you can’t be in this industry. It’s that simple.
  • What three tips would you offer someone just starting out in broadcasting?
If you’re in this business, you should be inquisitive in nature. From day one, start picking the brains of every single person you work with, regardless of whether you like them or not, or think they are good or not. There’s something to be learned from everyone. Now, you may learn what ‘not ‘ to do, but that’s just as important as what you ‘should’ do. Be a sponge. Soak in everything you can from your more experienced co-workers, because what will happen is you’ll take nuggets from each of them and craft them into your own style. And never stop doing this. Again, adapt or die.
Dream big, but stay humble. Never forget where you came from, because that’s what’s helped you become the person you are today. That said, never sell yourself short.
Learn as much as you can as early as you can, and do it with humility. The direction of this industry is quite clear: be a jack-of-all trades. And quite frankly, your bosses will want you to master them, too. Also, remember you’re never above anything. Specifically in the tv news world, you’re not above shooting and editing your own video, you’re not above the mundane stories, you’re not above any person you encounter in the field, and you’re never above learning. Humility is lost in this industry, but it’s the one sign of true character that will carry you the furthest. Vanity comes with the territory, and you must have that, too.  But balance that with being humble: treat everyone with the same respect, be kind, and be graceful. This industry will challenge you in all three aspects.



Public Relation Class Reflection

16004673686_e02acdb9d4_z Photo Credit: |by: Anke Merckx

My personal experience of attending a Public Relation course was very beneficial to me. I am a Communication Major with a concentration of Media Studies. I have a career goal to be apart of a News Production crew either on camera or behind the scenes. So it is good for me to gain the basic knowledge of Public Relations. Let me give you a recap of how PR went for me.

The TEXTBOOK: Lets just say that our Professor was better than the textbook. I am a visual and hands on learner. The text book was referenced throughout the course, but it was not until a few weeks left in the semester where we were actually tested on the book. The course would succeed without the text book when you have Professor Mullen. She knows her stuff, so maybe she could just rewrite the textbook.

The ASSIGNMENTS: The assignments that were assigned throughout this course were beyond worth the grade. I did not know how much work to expect from a PR class. Some of the assignments consist of a Resume, Cover Letter, Campaign Strategies, Press Releases, Blog Post, (of course) and Linked in Connections. All of these assignments helped me on a personal level to be prepared for a future career in telecommunications. The only thing that I struggled with to keep up with was the Linked IN connections. It became tedious and extra with making it a requirement to connect with professionals who are not willing to reach back out and connect with me. Do not get me wrong! NETWORKING is key to a future career, but being graded on connections was not my favorite.

This Public Relation course was a great experience for me. I feel more confident about submitting my Resume and Cover Letter, which was my favorite part of the course. The professor gave great feedback, and graded the assignment hard. I believe we covered enough beneficial material within this class. I recommend it to all Communication and Business majors.

Campaign Gone Wrong

HILLARYPhoto Credit: |by  johnhain

Hillary Clinton fought hard battle in the 2016 Presidential Election against President Donald Trump. Both campaigns were very tough and unpredictable of who would come out on top.

Throughout the election people of the United States focused more on who each person was as far as their personalities instead of what they stood for as politicians.

The results of the election was shocking to so many media outlets. CNN predicted that Hillary had an 85 percent chance of winning. So what went wrong? Lets look into just a couple of things that may have went wrong throughout her campaign

Target Audience: As a woman, Clinton automatically had majority of women in support of her. She should have found a way to pull American men and higher class Americans in full support. She did not focus or campaign hard enough for the States that were originally against her. She campaign more in the 18 states that have always voted Democrat.

Politically Correctness: Donald Trump did not always use or say the right things throughout the campaign. Clinton hope to gain more voters that was against Trump harsh language, but that did not work as well. It showed that being politically correct isn’t always the way to gain voters. Instead of using her experience over the use of Trump language she would have been able to battle with him more. She did not use her political experience to her advantage.

Hillary campaign was not a disaster, but she did not come out on top. Since she did not win to be our President of the United States we can always look back at the campaign to where what exactly went wrong, and what could have been handled better.




Cheerios Media Relations Crisis Communication

food-20503_1920 Photo Credit: 

Crisis communication can be a tough field to work in when you are in the Public Relations Department. You have to be prepared for anything you create, because the reputation of a celebrity, company, and band can be destroyed within in seconds. Social media has so much power of that reputation because of the public display of feedback and reviews.

On April of 2016 Musician, Singer, Songwriter, and Music Producer, Prince Roger Nelson  died. There was a lot of attention given out to Prince to show some respect, but Cheerios did not get a good reaction from the way they publicized their “Rest in Peace”  post via twitter. Cheerios felt a strong connection to Prince, because they shared the same hometown in Minnesota.

Crisis: The image they displayed had a purple background with the words, “Rest in Peace.” The dot on the “i” was replaced with a Cheerio. Fans did not react to that well. The tweet was posted a couple of hours after Prince death was announced.

How was it handled? Cheerios removed the tweet after all the bad feedback, and then they released a statement.  General Mills said it wanted to “acknowledge the loss of a musical legend in its hometown.”

“But we quickly decided that we didn’t want the tweet to be misinterpreted, and removed it out of respect for Prince and those mourning,” the company said in a statement emailed to CNNMoney.

Was the crisis handled effectively?  The crisis was handled effectively. The tweet was brought down the same day it was posted, and Cheerios maker General Mills did make a statement. If there was not statement published after the tweet was taken down the company could’ve been at high risk of a bad reputation. The statement showed that they did not mean any harm or disrespect by the tweet.

Tips and Tricks for Great Blogs Post!

blog #1

Image credit: patpitchaya’s portfolio via Compfight

Catching the eye is just the beginning aspect when writing a good blog post, but keeping the eye maybe the hard part when writing. A lot things in life are competitive, but if you can write great blog post you do not have to compete as hard as you think. My personal opinion is when writing a great blog starts with having a catchy title. Have a title that makes your reader want to read more! A blogger by the name of Aaron Lee Wei-Ren wrote a blog titled, “5 Tips to Write a Blog Post People Will Actually Read.” Click the link below the blog to read more of his tips, but I can summarize it for you! Aaron mentions when writing a blog post:

  1. Keep in mind who you are giving your information out too.
  2. Make sure your content is thought-provoking.
  3. Create the type of writing you like.
  4. As mentioned above have a good title!
  5. After your good title start your blog off in a way that will make your readers want to start a conversation.

When you know who your target audience is you will feel more comfortable writing the information that relates to them. The topic of your blog can lead to more than what you started with. Before you begin writing strategize, plan it out, or even sketch it out so you can visualize how your blog will turn out to be in the end for your readers. If you will not read it, do not write it. My last tip of advice is to ALWAYS proof read, or have someone proof read it for you. Mistakes happen, but if you are wanting to publish a GREAT blog post follow these tips and tricks because I know I will! 

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Mullen's PR Class


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